Introduction to Data Mining: Challenges and Techniques

Abstract

Data mining is a powerful and increasingly popular tool that uses machine learning to uncover patterns in data that can help businesses to stay competitive. Data scientists are trained to understand business objectives and to select the correct techniques for data exploration and pre-processing. After formulating a business question, data mining methods are chosen and evaluated to determine their ability to fit the data set and to answer the query. The results are then reported back to the business owner. Data mining is an essential part of modern business, allowing the organization to keep up with the competition and remain successful. With its growing popularity, the need for data scientists is rapidly increasing.